While replacing plastic filters with biodegradable filters may seem a priori be a common sense measure, various public health and environmental organizations, relying on scientific literature, emphasize the counterproductive nature of such a measure
The vaping world moves quickly, and it can be hard to keep up
Int J Mol Med
Tobacco brands offering organic, additive-free, or aromatic variants have captured growing interest, particularly from users who seek customization and a more authentic tobacco profile
The filter is what changes everything.
Jeremy Blackburn, JTIs Head of Communications, says Berkeley is a well known and established brand and the move reinforces Berkeleys position as a quality brand at an affordable price, whilst providing retailers with a valuable profit opportunity in a segment which is growing share of market at 7.3% year-on-year. The Berkeley range is also available in price marked packs (PMPs)