Notably, the song sparked heavy debate amongst fans thanks in part to Wallen setting the record straight on how Demonbraun Street in Nashville is actually pronounced (spoiler alert: its not Dee-mon-brawn) and the math involved in its hook where he counts down from 20 to 13 cigarettes
This allows children and young people to vape more easily
Participants were also asked whether they had ever heard of any type of e-cigarette products and whether they had ever used any type of e-cigarette products
The now-legendary campaign lasted for years and extended across television, magazines, billboards, and radio
With nearly 3 million illegal vapes seized in the past five years - representing just 5-7% of what Trading Standards estimates is actually circulating - we could have upwards of 40-50 million non-compliant devices on our streets right now, many containing lead levels 450% above legal limits.
PCO works by having UV-C light shine onto a surface, which acts as a catalyst, and converts harmful airborne chemicals, also known as Volatile Organic Compounds (VOCs), into harmless water and carbon dioxide molecules