The nicotine comes from the liquid, not from the number of puffs, so a bigger number on the box does not mean more nicotine sitting in the device
via Michael Moore Jr
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doi:10.1016/j.addbeh.2019.106213 93
* * * Now it is time to do something perhaps a little unusual but in our estimation appropriate, says Doug Sheff, a wrongful death attorney
Thus when the Federal Cigarette Labeling and Advertising Act was passed in 1965, it prohibited states from requiring their own warning labels and imposed an ambiguous standardized warning: Caution: Cigarette Smoking May Be Hazardous to Your Health. (To this day, cigarette warning labels remain far weaker in the United States than in many other places: FDA initiatives to include terrifying pictures of corpses and cancerous lungs, which some evidence does suggest reduces peoples likelihood of picking up a cigarette, have been stymied by the industry.) This was more than just a successful watering-down of a known fact: by including a warning label on their product, a label that saddled them with no culpability, the tobacco industry created the cornerstone of a powerful legal argument to use in its own defense
