The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie EAN: 9780307408914

EAN: 9780307408914

and after the battle

for example

and bond with your dog while mastering fun and useful tricks

and creating community

The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie EAN: 9780307408914Author: Davenport, Thomas H. Brand: Harvard Business Review Press Number Of Pages: 272 Details: In today's information flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it both internally and out in the marketplace they'll fall hopelessly behind. In The Attention Economy, the authors