Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business -- Kindra Hall, Hardcover Andrew Cooper No Name on the Bullet)

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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business -- Kindra Hall, Hardcover Andrew Cooper No Name on the Bullet)You've heard how story is the latest and greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the